Veronika Róza Háló
Veronika Róza Háló is a Budapest-based architectural designer who works at the intersection of architecture, exhibition and product design. She graduated with a BA and an MA in Architectural Design from Moholy-Nagy University of Art and Design (MOME) in 2021. During her academic studies, she spent a semester at ULHT in Lisbon and worked for a year at the Barcelona-based studio, Vora Arquitectura. Veronika has been a member of the Hello Wood and Demo Wood organisations since 2016, leading numerous “design and build” workshops for young people in the fields of architecture and furniture design. During these workshops, she guides participants through a hands-on design thinking process; developing a vision into a concept, scaling it up to 1:1 and realising it on a full scale. For her master's degree, she developed two projects that took a strong participatory and community-based approach. The central question of her thesis and conceptual architectural proposal was how architecture could support or hinder people living with dementia in orienting in space, time and identity. Her tangible, experimental project, constructed at a scale of 1:1 called 'Nyári', explores the form and spatial features of a 21st-century summer kitchen. Nyári has been widely exhibited, featured in Distributed Design Volume II. and was a finalist for the ‘Media Design Award’ by ‘Építészfórum’. Following graduation, she collaborated with the Budapest-based architecture firm Formi Concept on two public facility projects. The experiences she obtained during this period provided her an insight into the diverse pathways available in architecture. As a result, she was inspired to discover her own unique role and responsibilities within the field. Through the process of connecting the dots, taking part in several residencies, she met and collaborated with many impactful initiatives and creatives such as the Made In, the Distributed Design platform, the studio 'By The End of May' ... Seeking to deepen her understanding of the essence of her craft, she began to explore regenerative and circular design thinking, focusing on closing the loop, identifying gaps, and creating mindful solutions based on the ever-evolving aspects of deliberate attitude. Since 2023, she has worked as a freelancer, collaborating with artists, curators, and design studios on set, exhibition and interior design projects. In 2024, she was selected to participate in a three-month postgraduate programme –run by Yacademy– focusing on museography and 'architecture for exhibition'. She has developed a project in collaboration at the Peggy Guggenheim Collection in Venice, working closely with the Collection's curator Gražina Subelytė and mentored by Franchesca Singer (Architect at SANAA). At Center Rog, she is focusing on a project called ‘Why NUT’, a collaboration with architectural designer Evelin Murczin dating back to 2019. ‘Why NUT’ is a research and material development project based on raising awareness of the toxic effects of burning leaves, particularly walnut leaves, which release toxic fumes that are particularly harmful to the environment. The collaboration aims to add value to these leaves, initially perceived as problematic waste, by transforming them into a 100% natural composite material designed for applications of various scales.
On residency between May 30th and June 29th 2025.

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JSP

The fashion industry addresses a mature woman with idealized youthful concepts of clothing that do not meet her needs. That is why fashion designer Jelena Proković from the JSP collective will offer women after 50 years a stylish platfor...